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Home » Digital Marketing » SEO

Top 5 SEO Mistakes to Avoid

Michael AustinBy Michael Austin SEO
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Despite SEO being around for years, most people are yet to understand how it works fully. As a result, they end up making mistakes, which negatively impact their SEO. Luckily for you, you can work with an SEO reseller who can offer guidance and teach you a thing or two about SEO.

SEO Mistakes to Avoid

While you have the option of getting help from an SEO consultant, you should also avoid making the following mistakes.

Table of Contents

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  • 1] Duplicating content
  • 2] Not doing keyword research
  • 3] Having a poor web design
  • 4] Ignoring mobile responsiveness
  • 5] Having unrealistic expectations

1] Duplicating content

Duplicate content in SEO means that the content appears on more than one web page.  While you might not get jailed for posting duplicate content. It is not worth it. Why? Google bots will be confused on the pages to index if the content is similar. What that means is duplicate content will not work for your SEO.

To avoid duplication issues, it is simple: embrace authenticity and try as much as you can to post content that no one else has.

2] Not doing keyword research

One of the mistakes that most webmasters make is not doing keyword research. What that does is slowing down your SEO. Without keyword research, you will not be able to drive relevant traffic to your website. Keyword research is aimed at discovering phrases that most visitors use while searching for a product or a business.

The analysis will help you know the kind of keywords that your competitors are ranking for, most used keywords and the ones that are relevant to your target audience.

3] Having a poor web design

The moment you think of setting up a website, the first thing that you should do is find a web developer that will do a great job. Use experience is critical when it comes to SEO. Whether or not your web architecture is easy to navigate will determine how long the users will want to spend time on your page.

A good design will keep the visitors coming for more of your content.

4] Ignoring mobile responsiveness

Most web owners are yet to realize just how crucial mobile responsiveness is. About sixty percent of the search queries originate from mobile devices. What does that tell you? Most of your customers will use mobile devices to get to your web pages. You need to, therefore, make it easy for them to access your website by making it responsive to mobile.

One of the ways through which you can achieve this is by optimizing your page loading speed and compressing your images while at the same time maintaining their quality.

5] Having unrealistic expectations

Most people who have no clue about how SEO works have the notion that it can work overnight. Well, that is not the case. For you to get the results that you desire, you need to work. SEO is all about hard work and consistency. It is the only way that you can get a good ROI.

Above are just some of the common mistakes that most people make in SEO. By avoiding them, your SEO will certainly head in the right direction.

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Michael Austin
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Michael Austin is an expert writer who loves creating engaging and easy-to-understand content. With years of experience, he specializes in writing well-researched articles that inform, inspire, and entertain readers. His clear and simple writing style makes complex topics easy to grasp. Whether it's trending news, helpful guides, or expert insights, Michael’s content is designed to be valuable and SEO-friendly, ensuring it reaches the right audience. Stay connected for his latest articles!

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