Note (October 2026): Facebook began replacing the Page Like count with Followers in the new Pages experience it announced in January 2021, and Meta’s spam policy bans buying or selling likes and follows. This guide has been updated to reflect both.
To get more Facebook likes, grow real Followers: since Meta’s new Pages experience (announced January 2021), Pages show Followers rather than Page Likes. Post useful content consistently, target a defined audience, complete the About section, pin your best post, reply to comments and use paid ads for reach. Do not buy likes; Meta’s spam policy bans it.
Key Takeaways
- Facebook Pages in the new Pages experience display Followers, not Page Likes; Meta announced the change on January 6, 2021. Individual posts still collect likes and other reactions.
- Facebook remains large: Meta last published a monthly figure of about 3.07 billion Facebook users for December 2023, and on its July 2026 earnings call the company said Facebook has more than 2 billion daily actives.
- Meta’s spam policy prohibits selling, buying or exchanging likes, follows, shares and views. In the US, the FTC’s fake-reviews rule also bans buying fake followers or views for commercial purposes.
- Real growth comes from a clear strategy, a defined audience, consistent useful posts, a complete Page profile, a pinned best post and paid ads when you need extra reach.
How many Facebook likes is your business page acquiring on the social platform? With Facebook reporting about 3.07 billion monthly active users at the end of 2023 (the last time Meta published that figure) and Meta saying on its July 2026 earnings call that Facebook has more than 2 billion daily actives, Facebook has great business potential.
How to Get More Likes On Facebook
Audience size still matters, so competition for likes and followers is heavy among business Pages (estimates from around 2020 put the number of active business Pages at about sixty million; Meta does not publish a current count) on the social networking site.
Do you want more Facebook likes? Growing them is a skill that takes practice, and on Pages in the new Pages experience the number that counts is Followers, while individual posts still collect likes and other reactions. There are many ways to actually gain Facebook likes but people usually find it difficult to gain likes because they are not consistent enough. It is important to be consistent to benefit from the methods given in this post.
The aim is content that people react to and that also persuades them to follow the business Page.
Being a good Facebook citizen and creating content that is valuable to the audience is what gives your brand good exposure and gets back much value in return.
Some of the best ways to increase your Facebook likes have been explained below. Some sellers also promote offers to buy facebook likes cheap online and boost their marketing campaign. Buying likes is not a shortcut: Meta’s spam policy bans selling, buying or exchanging likes and follows, and in the US the FTC’s fake-reviews rule (announced August 14, 2024) bars buying fake followers or views generated by bots or hijacked accounts. The techniques below are the safer route.
Developing a market strategy
Like in any marketing platform, Facebook gives back whatever effort you put into it. A good strategy for the platform that highlights your goals and objectives, is going to help you create an organised brand presence on the platform that speaks to the brand’s values and your personality.
Target your audience
Rather than the one time likes for passing accounts, the ones you should be concerned about is getting likes from people who can regularly contribute towards the value of the business through engagement.
Instead of trying to reach all of Facebook’s billions of users at once, you need to define your audience personas in order to know the people and using the correct tools as per their requirements.
Know your competition
Tracking your key competitors on the platform will help you figure out the tactics used by them, both the ones that work and ones that do not. This makes it possible for you to model your competitor’s success while at the same time, avoiding the wrong decisions.
Scouting the competition also gives you a realistic target for how many followers your business Page and how many reactions a single post can aim for. Social listening is one of the key marketing strategies that enable you to gather information about your competitions and also about the audience you are targeting.
Make use of the about section
The about section on your business page is going to be the place people will look for information about your brand. This makes it easier to provide specific information while simultaneously offering your audience key business details to the ones searching for it.
There is a lot of information that you can add in the about section, from contact information to the date when your brand was founded. You can also choose to provide an overview of your company or even add a list of the different milestones your company has crossed.
Pin a post
Pinning is a simple tactic that many Page owners overlook. You may encounter that a post for your brand is attracting more attention and is fetching more likes than the others.
You can choose to pin this post; this will maximize the lifespan of the post and people tend to have a positive mindset towards well-performing brands. To widen a post’s reach, a Page can boost it with Facebook ads; offers to buy facebook likes $1 or similar packages break Meta’s spam policy, so paid ads are the legitimate option.
Pinning a post allows it to appear at the top of your page, and people visiting your company’s page will see it before any other posts you have made.
You can change your pinned post as many times you like but it is best to always showcase your best performing content in this location. This is because the top of the Page is the most visible spot on it.
After everything, the key to your organisation’s success is learning from past blunders, giving your targeted audience content that they will enjoy, and making sure that you amplify your successes.
Facebook Page Likes vs. Followers: What Changed?
Facebook Page Likes and Followers used to be separate numbers. A Like meant a person had endorsed the Page; a Follow meant the person could receive the Page’s updates. Meta said many people had liked a Page but later unfollowed it, so the Like count overstated a Page’s real audience.
On January 6, 2021, Meta announced a redesigned Pages experience and said it was “removing Likes and focusing on Followers.” Pages in that experience display a follower count and a Follow button. The same announcement added a dedicated news feed for Pages, a Q&A format and task-based admin permissions.
| Metric | What it measures | Where it appears |
|---|---|---|
| Followers | People who can receive a Page’s updates | The Page’s public profile in the new Pages experience |
| Post likes and reactions | How people responded to a single post | Under each post |
| Comments and shares | Deeper engagement with a single post | Under each post |
For most businesses, the practical goal is therefore two-fold: more Followers for the Page, and more likes, comments and shares on each post.
Why Buying Facebook Likes Backfires
Buying Facebook likes is against Meta’s rules. Meta’s Community Standards on spam prohibit “selling, buying, or exchanging for engagement, such as likes, shares, views, follows, clicks.” The same policy bans giveaways of cash or cash equivalents in exchange for engagement, and bans telling people they must like or share before they can see promised content.
US law now covers the same practice. According to the Federal Trade Commission, its final rule on fake reviews and testimonials, announced on August 14, 2024, “prohibits anyone from selling or buying fake indicators of social media influence, such as followers or views generated by a bot or hijacked account.” The FTC said the rule lets it seek civil penalties against knowing violators.
Bought likes also add nothing commercially: accounts that never engage with your posts do not become customers, and they make your engagement rate look weaker. The justwebworld.com guide on why you shouldn’t buy Facebook likes covers the downsides in more detail.
How to Get More Facebook Likes: A 10-Step Checklist
- Set a goal. Decide whether the Page exists for sales, bookings, support or awareness, and write it down.
- Define one or two audience personas. Note their location, age range and the problems your business solves for them.
- Complete the Page profile. Add a clear profile picture, cover image, category, contact details, website and opening hours.
- Fill in the About section. Explain what the business does, when it was founded and what makes it different.
- Post on a regular schedule. Consistency matters more than volume; pick a frequency you can keep.
- Mix formats. Combine photos, short videos, links and questions, and see which ones earn reactions.
- Reply to comments and messages. Conversations show visitors that the Page is active.
- Pin your best post. Page admins can pin a post so it stays at the top of the Page until they change or remove it.
- Invite your existing audience. Add the Page link to your website, email signature and other social profiles.
- Use paid ads for reach. Boosted posts and Facebook ads are Meta’s legitimate way to show content to people who do not follow the Page yet.
For a wider plan, see these Facebook marketing tips for small business and this roundup of Facebook ad tools.
Common Mistakes That Cost Facebook Likes
- Chasing the number instead of the audience. A smaller following that comments and buys is worth more than a large inactive one.
- Engagement bait. Posts that demand likes or shares before revealing content fall under the practices Meta’s spam policy bans.
- Cash-for-likes giveaways. Offering cash or cash equivalents in exchange for engagement is also banned by the same policy.
- Long silences. A Page that has not posted for months looks abandoned to new visitors.
- Ignoring comments. Unanswered questions discourage other visitors from engaging.
More ideas for lifting interaction across platforms are in this guide on how to increase your social media engagement and these social media marketing strategies for businesses.
Frequently Asked Questions
Does Facebook still have Page Likes?
Facebook Pages in the new Pages experience show Followers instead of Page Likes. Meta announced the change on January 6, 2021, saying it was removing Likes and focusing on Followers. Individual posts still receive likes and other reactions.
Is it illegal to buy Facebook likes?
Buying Facebook likes breaks Meta’s spam policy, which bans selling, buying or exchanging likes and follows. In the US, the FTC’s fake-reviews rule, announced in August 2024, also prohibits buying or selling fake followers or views generated by bots or hijacked accounts for commercial purposes.
How many people use Facebook?
Meta last published a Facebook monthly user figure of about 3.07 billion for December 2023. Since then it reports one family-wide number: 3.60 billion daily active people across its apps on average for June 2026, and on its July 2026 earnings call it said Facebook has more than 2 billion daily actives.
What is the fastest legitimate way to get more Facebook likes?
The fastest legitimate route is paid reach: boosting a strong post or running a Facebook ad aimed at a defined audience. Combine it with a pinned best post, a complete Page profile and quick replies to comments so new visitors have a reason to follow.
Do giveaways help get Facebook likes?
Giveaways can attract attention, but Meta’s spam policy bans offering a chance to win cash or cash equivalents in exchange for engagement such as likes or shares. Check Meta’s current Pages and promotions rules before running any contest.
