Author: Kanheya Singh

If you are a startup, then you know how important branding is to you and your business. It is the only way you can get noticed by potential clients and get your first gigs. The one mistake that many start-ups make is overspending on branding. The reason for this is, there is no clear or stipulated amount that one can say branding costs. Different companies will spend differently when it comes to branding. If you are stuck in this loop, here are some pointers on how much you need to spend on branding. How to determine your branding costs The…

When it comes to home improvement, clients only want the best pros working on their houses. However, letting a stranger into your home can be a daunting prospect – regardless of their skill set. This is why social proof is a critical factor in the hiring process. As a home service provider, you can leverage social proof to generate more business. Here’s what you should know to get more out of this marketing technique. What Is Social Proof? Social proof is the idea that people adapt their behavior to match the behavior of others. In psychology, the concept comes down…

Say hello to short codes! Well, you must be wondering what they are. The mind starts thinking of different things when you hear the words, ‘short code.’ Perhaps you think short codes are messages exchanged between friends, but that’s not quite close. So, what exactly is a short code? They are numbers. You can also call them ‘short digital sequences.’ They are used in text message marketing. Now the catch is that the numbers are shorter than a usual phone number. You might have seen these five-to-six-digit numbers popping up on the television screen. Yes, they are pretty popular in…

There’s a new career out there that most of us have heard of by now: the influencer. Influencers are known for, well, influencing. They gain a following through social media for creating content of all varieties. Some for makeup, some for dancing, some for just leading interesting lives. However they gain this traction, they all have one thing in common: an audience. In today’s marketing world, it only makes sense to use the skills and following of influencers to market your product to the right audience. Believe it or not, there are a few marketing agencies that will connect your…

When moving abroad with your family, having the best international health insurance plans should be at the top of your list. Getting an international health insurance company you can trust should not be a hell of a task with so many companies available to choose from. World’s Best Health Insurance Providers Most of the top global health insurance companies are affordable, making it imperative to subscribe to one when you travel abroad. So, which health insurance companies should you look for when you plan to travel? Here we mention some of the top health companies that you can always count on this year. Cigna …

eBay gift card is such a popular choice these days. It allows you to search through more than 25 million active sellers to find exactly what you are looking for. It may be an amazing present for your loved ones or even yourself. Did you know that you can even buy it with crypto? Well, let‘s start from the beginning. eBay Gift Card – Everything You Need To Know About eBay is a global online auction and trading company founded by American entrepreneur Pierre Omidyar. It was among the first companies to develop and market an internet website that connected…

If you sit at a desk all day and suffer from back pain, you might have resolved yourself to just suffering from that discomfort for the rest of your life. Back pain often feels like it has no single source, which can almost make you hopeless that it can improve. In reality, your spine is an interconnected system. Imbalance in any part of that system causes a pain response in other parts of the system. Since office workers spend the majority of their time in office chairs, it is highly likely that the discomfort you feel is tied to having…

Most people love to travel, and the ones that don’t would no doubt love to travel in luxury. The reason some people say they do not like to travel is they do not like to sleep in the same bed others have slept in. Well, this problem can be solved by either owning your own vacation home or purchasing an RV. Most people do not have the budget to afford multiple homes so that leads to looking into the second option. Types of RVs There are a few types of RVs on the market, and they will all fall into…

One way of categorizing people is within a generation gap. So do you know where you fall? Here is a breakdown of the four generations: Baby boomers are the oldest lot of people aged 57 to 75 years. Then the next generation is Generation X, people in the age range 41 to 56. Generation Y, also Millenials, closely follows with people within the age gap of 25 to 40. And lastly, we have Generation Z, which has young ones between the ages of 6 to 24. Now you know where you fall, right! This piece will focus on Generation Z…

Integrated Business Planning (IBP) is the upgraded and expanded version of traditional Sales & Operations Planning (S&OP). If S&OP focuses on a few compartments of a companies’ planning processes, IBP spans across its end-to-end value chain. IBP often ties cross-functional strategic, profitability-related goals with short- and mid-term planning horizons. Besides, IBP offers companies the opportunity to integrate several aspects of their business-supplier collaboration, demand shaping, marketing, product growth/development, and more-and back their decision-making. IBP is ideal for companies to fully align them with growth and innovation metrics, transforming S&OP into a complete strategic business partner. This process integrates companies’ operational…