Leadpages vs ClickFunnels: Leadpages is a landing page builder focused on conversion testing (A/B tests, heatmaps, lead enrichment), with plans that start lower. ClickFunnels is an all-in-one sales funnel platform with built-in checkout pages, email, courses and hosting, starting at $97 a month as of October 2026. Choose Leadpages for landing pages, ClickFunnels for complete funnels.
Key Takeaways
- Leadpages builds and tests landing pages; ClickFunnels builds multi-step sales funnels with checkout, email and courses in one account.
- As of October 2026, ClickFunnels plans run from $97 a month (Launch) to $297 a month (Optimize), plus a $5,997-a-year Dominate plan.
- Leadpages’ optimization plans are Grow, Optimize and Scale; its own pricing page shows two different sets of prices, so confirm the figure at checkout.
- Leadpages offers a 7-day free trial; ClickFunnels offers a free trial and a 30-day money-back guarantee.
- Both include hosting and A/B testing on their optimization plans, so the real choice is single pages versus full funnels.
Are you choosing a tool to capture leads and sell online? If yes, you are not all alone; many marketers are struggling to register desired success online. The reality is online marketing is highly competitive. Despite putting sincere efforts, you could end up making minimal sales.
You need a tool that will blast your marketing campaigns and get desired leads and prospects. It is here software applications such as Leadpages and Clickfunnels come in handy to help you. However, you should check Leadpages vs Clickfunnels in accordance with your marketing needs to choose the right tool.
1] Leadpages
Essentially, Leadpages is a landing page builder, which its maker now describes as a conversion rate optimization (CRO) platform. The tool allows you to build appealing landing pages that will get you a lot of sign-ups to get targeted leads. Once captured, you can nurture and convert those leads into sales over time.
Leadpages Features
Aside from forms on your own pages, Leadpages has long promoted other ways to capture leads; as of October 2026 its pricing page lists forms and webhooks on every plan and connections to tools such as HubSpot, Salesforce, Mailchimp, Stripe, Shopify and Zapier. In fact, the software is designed to get you leads from all possible points.
The best thing about this marketing solution is it is fairly easy to use. You don’t need to be proficient in coding in order to use the application.
Even an average person can get started with Leadpages using its drag and drop feature. Just choose one of the pre-built landing page templates, change the text and some images; that’s all.
You have just created a landing page in accordance with your business targets. You can also perform A/B testing of landing pages to check their performance before choosing the best one. As of October 2026, Leadpages’ optimization plans start below ClickFunnels’ entry plan, and cheaper publishing-only plans (sold as HTML Pub by Leadpages) exist for people who do not need A/B testing.
Cons
The main limitation is that Leadpages is built around individual landing pages and conversion testing rather than complete multi-step sales funnels. If you are an advanced marketer, you may need sales funnels to convert leads into prospects. Leadpages does not present multi-step funnels with built-in email sequences and courses as its core product, which is where ClickFunnels is stronger.
2] Clickfunnels
Clickfunnels is a funnel building tool. You can create various funnel channels as well as landing pages with this cutting edge marketing software application. ClickFunnels combines funnels, landing pages, checkout pages, email marketing, courses and an online store in one account, according to its October 2026 pricing page.
Clickfunnels Features
Clickfunnels takes your marketing from scratch to making sales. In other words, it allows you to make intriguing landing pages to get leads. You can then channelize those leads through various funnels to attain your objectives including sales.
Using the application is pretty easy. With the simple drag and drop feature, anyone can get started with this marketing tool within minutes to create funnels.
This comprehensive marketing package includes hosting; you don’t need separate hosting for managing your marketing campaigns. Just pick a custom domain and choose from pre-built templates to start making funnels and lead pages.
ClickFunnels now includes its own email marketing (50,000 emails a month on the Launch plan as of October 2026), and the Scale plan and above add webhooks and full API access for connecting other tools. Also, before making a final choice, you can perform A/B testing of pages to choose the right one.
Cons
The main drawback of ClickFunnels is price: as of October 2026 its cheapest plan, Launch, is listed at $97 a month, or $81 a month billed annually. Small business owners and starter marketers may not find this application pocket-friendly. Beyond price, ClickFunnels suits sellers who need checkout pages, upsells, email and course delivery in one place more than those who only need a few landing pages.
Closing words
Making a successful venture on the net is the dream of any online entrepreneur. You can certainly accomplish your dreams by using a cutting edge marketing tool such as Leadpages or Clickfunnels.
Just check Leadpages and Clickfunnels in the light of your online marketing requirements to choose the right software. With an ideal marketing tool, you can get leads and prospects even in a highly competitive marketing environment.
Leadpages vs ClickFunnels: Side-by-Side Comparison
The table below compares the two tools using each company’s own pricing page as of October 2026.
| Feature | Leadpages | ClickFunnels |
|---|---|---|
| Main purpose | Landing pages and conversion rate optimization | Multi-step sales funnels and online selling |
| Company | Minneapolis-based; part of Redbrick since March 2020 | Made by Etison LLC, founded in 2014 by Russell Brunson and Todd Dickerson |
| Plans | Grow, Optimize, Scale (plus publishing-only HTML Pub plans) | Launch, Scale, Optimize, Dominate |
| Entry price (monthly billing) | Grow: $50/month on the plan cards, $99/month in the page’s FAQ | Launch: $97/month ($81/month billed annually) |
| A/B testing | Manual A/B tests from Grow; AI Smart Traffic from Optimize | Included on all plans |
| Built-in email | Not listed; connects to email and CRM tools | Yes: 50K to 1.2M emails a month depending on plan |
| Custom domains | 4 on Grow, 6 on Optimize, 10 on Scale | 5 on Launch, unlimited on higher plans |
| Traffic | Unlimited on every plan | Unlimited visitors on every plan |
| Hosting | Included, with free SSL | Included on all plans |
| Trial and refunds | 7-day free trial (card required, charged on day 7) | Free trial and a 30-day money-back guarantee |
How Much Do Leadpages and ClickFunnels Cost?
ClickFunnels costs $97, $197 or $297 a month for its Launch, Scale and Optimize plans as of October 2026, or $81, $164 and $248 a month when billed annually. The Dominate plan is sold annually only at $5,997 a year. ClickFunnels marks its unlimited funnels on these plans as a limited-time offer.
Leadpages’ pricing page, checked in October 2026, is less consistent. Its plan cards list Grow at $50, Optimize at $100 and Scale at $200 a month ($40, $80 and $160 billed annually), while the same page’s FAQ quotes $99, $199 and $399 a month. Because the two figures disagree, treat the plan cards as the lower bound and confirm the price at checkout. Annual billing saves 20%, according to Leadpages.
Leadpages also sells publishing-only plans under the HTML Pub name (Starter, Pro and Business). These plans publish pages, blogs and sites on custom domains but do not include A/B testing, Smart Traffic or heatmaps.
What does each ClickFunnels plan include?
- Launch: 1 workspace, 2 team members, 10,000 contacts, 50,000 emails a month, 3 courses, 5 custom domains.
- Scale: 5 workspaces, 5 team members, 75,000 contacts, 300,000 emails a month, 6 courses, unlimited custom domains, webhooks and full API access.
- Optimize: 10 workspaces, 10 team members, 150,000 contacts, 750,000 emails a month, 10 courses.
- Dominate: 20 workspaces, 20 team members, 400,000 contacts, 1.2 million emails a month, 20 courses, 3 hours of private onboarding.
What does each Leadpages plan include?
- Grow: unlimited pages and traffic, 4 custom domains, manual A/B testing with 2 variants per test, dynamic text replacement, 5 active integrations.
- Optimize: adds Smart Traffic (AI routing of visitors to the variant most likely to convert), click and scroll heatmaps, auto-personalization, 6 custom domains, 10 active integrations.
- Scale: adds the full auto-optimization loop, team seats, workspaces, audit logs, 10 custom domains and a dedicated customer success manager.
Which Should You Choose: Leadpages or ClickFunnels?
The right choice depends on what happens after a visitor arrives. If the goal is to collect an email address or a booking request and pass it to another tool, a landing page builder is enough. If the goal is to take payment, offer an upsell, deliver a course and send follow-up emails, a funnel platform does more of the work.
Choose Leadpages if you:
- Run paid ads and need many landing pages you can A/B test.
- Already use an email or CRM tool such as Mailchimp, HubSpot or Salesforce.
- Want heatmaps and AI traffic routing to improve conversion rates.
- Want a lower monthly starting price.
Choose ClickFunnels if you:
- Sell digital products, courses or memberships and need checkout pages.
- Want email marketing, courses, a store and funnels in one subscription.
- Need several brand workspaces or team members on one account.
- Are willing to pay at least $81 a month (billed annually) for an all-in-one platform.
Many teams start with a simpler builder and move up later. For more options, see this list of free no-code landing page builders.
How to Decide in Four Steps
- Map your funnel. Write down every step from ad click to sale. One page and a form points to Leadpages; checkout, upsell and course delivery points to ClickFunnels.
- List the tools you already pay for. If you already have email software and a payment processor, the extra features in ClickFunnels may duplicate costs.
- Use the free trial. Leadpages gives 7 days; build one real page or funnel in each tool during the trial.
- Check the price at checkout. Prices change, and Leadpages’ own page shows two sets of figures, so confirm before you commit.
Whichever tool you pick, the page only captures the lead. Following up well matters just as much; see these lead nurturing best practices, these lead generation strategies for small businesses and this guide to email marketing strategies. If you sell online, this explainer on conversion rate optimization in e-commerce covers the testing side.
Frequently Asked Questions
Is Leadpages cheaper than ClickFunnels?
Yes. As of October 2026, Leadpages’ Grow plan is listed at $50 a month on its plan cards ($99 in its FAQ), while ClickFunnels’ cheapest plan, Launch, costs $97 a month or $81 a month billed annually. Leadpages’ publishing-only HTML Pub plans cost less still.
Can Leadpages build sales funnels?
Leadpages is built around landing pages and conversion testing, and it connects to payment and email tools such as Stripe and Mailchimp. ClickFunnels is designed specifically for multi-step funnels with checkout, upsells, email and course delivery.
Does ClickFunnels include hosting?
Yes. ClickFunnels says all of its plans include secure, unlimited hosting, so you do not need a separate hosting account. Leadpages also hosts your pages and includes free SSL on custom domains.
Do Leadpages and ClickFunnels offer free trials?
Leadpages offers a 7-day free trial; a card is required and the first charge comes on day 7. ClickFunnels offers a free trial and a 30-day money-back guarantee, according to its pricing page.
Which tool has A/B testing?
Both. ClickFunnels includes A/B testing on all plans. Leadpages includes manual A/B testing from its Grow plan and adds AI-driven Smart Traffic from Optimize; its HTML Pub publishing plans do not include A/B testing.
Who owns Leadpages and ClickFunnels?
Leadpages, based in Minneapolis, was acquired by Redbrick in March 2020 and remains part of the Redbrick family of brands. ClickFunnels is a product of Etison LLC, which Russell Brunson and Todd Dickerson founded in Boise, Idaho, in 2014.
