Internet Marketing

How to Write Cold Emails That People Will Actually Open

Keep your emails out of the trash by writing captivating and enticing cold email subject lines.

Cold emailing isn’t always the most fun or exciting marketing technique you can practice. It’s tedious and ultra-competitive as your messages are up against hundreds of other emails that hit a person’s mailbox every day.

How to Write Cold Emails

Because you’re a stranger to the people you are sending the emails to, this could lower your chances of getting a decent email open-rate. At this point, you might wonder if cold emailing even works.

Cold emailing is – and continues to be – one of the most effective outreach methods you can use. Busy professionals spend hours a day on their email accounts sending and receiving important messages. As a marketer, you want to be where your target audience or client base is. In this case, it’s their email inbox.

But in order to avoid the trash box and convince people to engage with your messages, you need to follow cold emailing best practices, this includes using enticing cold email subject lines. In this article, we’re going over.

  • What cold emails are.
  • Different types of cold emails.
  • Cold email best practices.
  • Writing interesting cold email subject lines.

Let’s get started!

Basic Overview of Cold Emailing

The concept of cold emailing is simple – and it’s not the same as spam.

So, what is cold emailing? A cold email is a message that you send to a contact you have no prior relationship with. There are a number of different reasons why you might cold email someone.

Maybe you want to network or connect with someone who is a leader in your industry. Or you want to set up a sales call with someone who would be a great client.

When performed correctly, a cold email is not the same as spam. Making your email personalized for the recipient, adding relevant contact information, and keeping it to the point will help you distinguish yourself from annoying spam messages.

Common characteristics of a spam email include.

  • Using a fake name.
  • Writing a clickbait cold email subject lines.
  • Strong focus on selling a product or service without bothering to build a relationship first.
  • No effort to personalize the email toward the sender.
  • Suspicious links.

Different Types of Cold Email Messages

Your cold email most likely fits into one of four different categories.

Cold emails can typically be divided into four different purposes or types.

  • Basic outreach
  • Networking
  • Demo
  • Services.

Basic Outreach

The basic outreach email can be used if you’re trying to get a guest post from someone or you want to schedule a sales call. For this email, you want to specify why their company interests you.

Maybe you’re a fan of their blogs or Instagram feed. Then, you should make a short introduction to yourself before explaining what your product or service can offer them.


Networking with people in your industry is a great method for forging strong relationships that can benefit both of you later on. With networking emails, you want to keep your message short and to the point.

Complimenting their achievements or work, adding a relevant talking point, and closing with a question is a basic yet effective method to follow with these emails.


Demo emails are typically a little longer than the two aforementioned cold email types. You need to describe your product or service to the recipient while also maintaining brevity.

Once you finish explaining your product, you can close your email with a call-to-action to schedule a phone call or appointment.


These emails are meant to raise awareness about your business and explain the services it can bring different individuals. As with the other emails, you want to keep your message concise while also articulating serving offerings.

Does Cold Emailing Still Work?

When done correctly, you can convert a high number of leads with cold emailing.

At first glance, cold emailing different people doesn’t sound like the best use of your time. But cold emailing offers numerous benefits for your company.

Despite the prevalent belief that social media and instant messaging apps are ushering out the age of email, most businesses and employees still rely on email as a formal mode of communication. Research studies from Reuters even confirms that email is still the top form of communication at work.

So yes, cold emailing can and does work.

How Do I Convince People to Open My Cold Emails?

Cold email can bring in a high number of new customers to your company, but you need to do it correctly.

When it comes to cold emailing, there are some best practices you can follow to improve your chances of success, such as.

  • Personalizing your email by including your full name.
  • Addressing them by their first name.
  • Make a connection by mentioning that you read their blogs or that you are in the same industry as them.
  • Providing value to your potential connection, such as your ability to offer a business problem or a service that is relevant to their needs.
  • Follow up with two or three emails before giving up.

Tips for Writing Cold Email Subject Lines That Will Increase Conversions

Learn how to write informative and persuasive cold email subject lines that people will want to click on!

Writing succinct and enticing cold email subjects can be more challenging than you expect. You want to keep it to the point, but you don’t want to sound vague.

You also want to avoid over-the-top sales language that makes it sound spammy but you also want to make it enticing enough for them to want to open your email. When writing your subject lines, keep these great examples in mind.

  • Hi (name), I have a question about (question).
  • Let’s discuss (topic).
  • X ideas for overcoming (challenge).
  • Free to talk about (subjects) for few minutes?

In general, you need to.

  • Articulate your offer.
  • Create a sense of urgency.
  • Personalize it.
  • Write something relevant.

Closing Thoughts

Cold emailing is great for getting your name out there and making strong connections with new people. Once you get the hang of cold emailing best practices and writing enticing cold email subject lines, you will wonder why you were ever scared of it in the first place!

You might like.

  1. Deliverability Checks For Cold Email Marketing Success.
  2. How to Grow Your Business With Cold Emails.
  3. Unique Tips to Build the Perfect Reputation for Emails.
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About the author

Michael Austin

Michael Austin is a Internet Entrepreneur, Blogger, Day Dreamer, Business Guy, Fitness Freak and Digital Marketing Specialist. He also helps companies to grow their online businesses.


  • Thanks for sharing this lovely post. Good to know that Cold Emails Still Works in the business . I used to send so many cold emails to people at the starting of my career but now as i got the experience i choose person to whom i have to convey my message.