The era we live in today has been rightly termed the ‘digital age.’ Most pieces of content consumed are online. Businesses are taking advantage of this and reaching out to their existing and potential consumers via the internet. The internet has a diverse offering of platforms, formats as well as audiences.
If you own a business and are looking for ways to promote it, digital advertising is the way to go. While images are eye-catching and blogs can give a lot of information, you might want to consider videos as your medium.
In a video, you can do a number of things – include photos you think are relevant, text that conveys your message, and maybe even a clip of you speaking.
Depending on the type of business you run- whether it is product or service-centric, the audience you are targeting, and the goals you want to achieve through advertising, there are different things you can do with the video.
Listed below are a few ideas to get you started on how to advertise your business.
1] Showcase a product
If you run a business that sells one product or variations of one product, use videos to highlight the features of your product. You can highlight how it is different from other variations available in the market. A video can also help you showcase what your product is made of, its durability, the quality, and so on.
2] Create how-to videos
Whether you are selling a product, a variety of products, or even a service, your customers will always appreciate how to videos. These clips should provide clarity on the best and safest ways to use your products.
3] Put yourself out there
If you are the face of your business and would like to be recognized as such, post a short video introducing yourself. You can speak about your goals, your journey to setting up the company, and what made you create it. This will definitely help you build a rapport with your customers.
4] Post customer testimonials
Nothing reassures a customer more than knowing other people find your products useful and durable. Get your valued customers to give you a video review that you can then upload. It will make them feel valued, as well!
5] Build up a follower base
You might not get several hundreds of followers as soon as you upload your first video. It is important for you to stay consistent and regularly upload videos. You could follow a particular theme or trend.
If you run a business that requires you to regularly engage with your customers, you could also involve them in this process and hold competitions and giveaways. Although these are models usually employed by influencers, you could also use them to your advantage!
6] Use social media platforms
The digital age is what it is because of the number of social media platforms we have access to. Do not limit yourself to just one! If you choose to upload your videos to YouTube, make sure to cross-post to Facebook and Instagram.
You could also upload your videos to Twitter and LinkedIn, depending on your target audience. Remember, your aim is to spread awareness about your business and its products and services.
But, you also want to reach the right people who will ultimately make an investment and buy your product or service. Make sure to do your research, so you know exactly which platform your customers are most likely to be using.
7] Pep it up with music
If your video does not have a voice-over, you should definitely consider using music. There are several websites that allow you to download audio clips for business purposes.
These websites often have their content categorized by mood or genre. All you have to do is choose the theme you would like to set, and you will be able to pick the perfect choice, with just a few clicks.
8] Use expert opinions
Individuals are more likely to invest in a business that they trust. If you have experts in your industry who can speak to the quality of your products, that would be a huge advantage.
You can also us experts to simply provide more information on the goings-on in the industry you are in. This could serve to portray you as a legitimate source of information for all news in your field.
Creating Videos
Making a video is not that difficult to do, once you’ve taken a look around the internet. There are tutorials you can look up that explain exactly what the best practices are when creating a video.
You can reach out to professionals if you have money to spare. But, you can find several software online, both free and paid, that will allow you to make your own video.
The process of making a video is fairly simple. In the first step, you choose the pictures and video clips that go into the larger video. You can then choose music that you own, or you can download clips from the internet, from stock files.
Then, all you have to do is add some text wherever you feel necessary, and you’re good to go!
Start your digital advertising journey with videos today. It is definitely more personalized than a blog post or a single photograph. And It gives your customers something to relate to, and they will invest in you for it.
It could also give you an edge over your competitors. Try not to stick to the most typical videos you see in your industry and find a new approach to communicate your information.
To Conclude
With trends on the internet disappearing as fast as they come up, you should be able to hold the attention of your target audience for long enough for them to want to take the next step.
That step could be speaking to others about your business and spreading awareness, or even just buying your product or service. Make sure you figure out your end goals and then tailor your videos to meet them.
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