In many specialized articles, we can read about the massive role of creating a content marketing strategy. It’s no secret that the essence of content marketing lies in providing users with valuable content.
There are many attractive ways in which this content can be delivered, but one of the leading and most interesting ones are webinars. The most important question is: How should a webinar be organized for its broadcast to be successful?
A webinar is a modern format that allows you to conduct online training, videoconferences, and other types of meetings. Today’s technology enables live audio-video transmission and, at the same time, ensures crucial two-way communication. In this article, we have 10 steps for you that will help organize a professional and successful webinar.
STEP 1: Define the goal of the webinar
In order to be effective, webinars have to meet your goals. The goal may be, for example: Acquiring new customers, building brand awareness, creating a mailing database, or conducting trainings. When preparing a webinar, always focus on a single goal. The form of the webinar will depend on this decision.
STEP 2: Choose the target audience and the form of the webinar
The form of conveying this content should be adapted to the specific target group. Although webinars are usually held in the form of a delivered presentation, it is worth going beyond the schemes to maximize the recipients interest.
It may be a good idea to invite two speakers, answer the previously collected questions, and interview an expert. There are many possibilities. It is up to you which form you choose.
STEP 3: Think carefully about the subject of the meeting
A webinar is a form of sharing knowledge remotely, so the participants will surely expect substantive content from you. When preparing a webinar, it is worth remembering all the time about those who will participate in it.
If your company is an expert in some field, create an hour-long online meeting (https://www.livewebinar.com/online-meeting) where you can share your experience and invaluable knowledge. Such a meeting will arouse exceptional interest!
STEP 4: Choose your tools
It is worth ensuring that the webinar is easily accessible to everyone and works on any device, operating system, and browser. The possibility of interaction between the participants and the speaker is also important, as well as the option to record the entire meeting.
STEP 5: Choose the right date
It is assumed that the best days for a webinar are Wednesdays and Thursdays. Usually, that’s when most people participate in them. But do your own research.
The analysis of the statistics from various places on the web will give you much more accurate data. For instance, data from Google Analytics may be helpful! Such an insight will enable you to find out when the most users are on your website. This might just be the perfect time for your webinar!
STEP 6: Organize user registration
Each webinar should have a landing page, which will not only enable its promotion but, most of all, registration for the event. It is worth ensuring that the website contains essential information about the event and encourages people to register. The visual layer of the website is just as important as the content.
STEP 7: Take care of the promotion of the event
The promotion of a webinar should take place in various communication channels. You can use social media, industry forums, emails, or write a guest post on someone’s blog with a similar target group.
There are plenty of possibilities. However, do not start the promotion well in advance. Two or three weeks is enough. Otherwise, participants can forget about your webinar.
STEP 8: Prepare a script
Even if you feel like an expert, prepare a short outline in the form of points to discuss. Thanks to this, even if there are any technical problems during the webinar, you will not lose focus.
STEP 9: Take care of the technical issues
Before you start broadcasting, test everything. Check if the camera and microphone work, as well as the quality of the Internet connection.
Your environment is also important–make sure that nothing distracts you and does not disturb the webinar. You can also involve a moderator for the webinar who will take action during the broadcast if technical problems arise.
STEP 10: Don’t forget about the post-webinar activities
Most webinar hosting tools can be recorded and shared. Use this option! After the meeting is over, materials can be sent to participants asking for their opinion on the event.
Recorded materials can also be an excellent basis for creating articles, podcasts, infographics, or even e-books. Thanks to this, participants will remember about your webinar for a long time.
