It is typical of clients to want something unique whereas SEO reports are concerned. For this reason, you must find a way of customizing the reports to fit their goals and objectives.
For starters, your work must be straight-forward and relevant to suit the needs of each client. From the top level management to the stakeholders, you need to ensure the client understands how the marketing campaign is doing. So, how do you go about it?
Here’s how to create the ultimate search engine optimization reporting guide for your clients.
1] Traffic
One of the best ways of boosting traffic to your client’s website is by creating it in the initial stages of your report. Make use of the medium section of the report to guide them towards the traffic. Find ways of convincing them where they should channel their funds.
2] Conversion Rate and Goal Completion
While creating traffic is essential, it should have the ability to create good conversion rates. At the beginning of your report, ensure the metric best explains the rest of the report. Involve the use of goal tracking to make further explanations on the rest of the report.
3] Page level Traffic
Now that you have known where your visitors are from, it is equally important to find out where their next destination is. Most people rely on Google search, but it is even better if they land on your most recent blogs.
This is where you will be updated on the recent findings since most clients know where to spend their time updating their product page.
4] Speed Insights
Are you done with Google Analytics? It is time to show your clients how fast their pages will respond. In case it proves slower than usual, you should find time to fix it. It could be due to an image or a video. Remember, a great user experience entirely depends on speed.
5] Bounce Rate
Are your users leaving your landing page after a few seconds? Time on site and bounce rate will help you in determining whether your report is relevant. Ensure the topic and content catches your visitor’s attention by concentrating on other metrics.
6] Rankings and Links
In as much as general rankings whereas keywords are concerned are allowed, it isn’t the best approach as some findings are always inaccurate. Try to locate some links to get the best tools that can help you in tracking them.
7] Future endorsements and Execution plan
Your visitors are already aware of what you are into currently. However, they also need to predict what you are about to do in the near future. You can do so by creating an ‘endorsement’ section to reveal how practical your data is going to be.
Parting Shot
You have come up with the best report, but you still need to come up with a deadline to make it practical. Whether it will be completed in a day, month or a year, it should rely on comparison features to prove your SEO report is worth their time and money.
